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Beme Social App UX

Beme is an app that lets you share 4 second videos you don’t get to see until it’s posted. You can also receive reactions in photo form. I focused on an easier user sign up, as well as a way to find friends in the app.

The Tesla Truck is a tech-heavy, all-electric truck that is going to impact the logistics and transpiration industries as they move more toward automation.

Process

Case Study
I compared the Sign Up/In, User Reward, and Interactions for three apps that were live on the app store. Beme was the app I was redesigning, Facebook, and Snapchat.
Sign Up / In

      Beme App Original

    • Unique identifier to create an account: Phone Number
    • Other content required to sign up: user name.
    • Registration confirmation: text code to register & log in.
    • Reset password - none (the user must contact support via email for account access if they can’t receive SMS or calls to the number used during account creation.)

      Facebook

    • Unique identifier to create an account: email or a phone number.
    • Other content required to sign up: password, birth date, and gender.
    • Registration confirmation: text code to register & log in.
    • Reset password - using unique identifier the user chose during account creation

      Snapchat

    • Unique identifier to create an account: email
    • Other content required to sign up: password & birth date
    • Registration confirmation: text code to register & log in
    • Reset password: email
User Reward / Interactions

      Beme App Original

    • Beme offers the ‘reactions’ feature to help reward the user and as a way to encourage users to interact with both new and existing friends. You can send ‘reactions when viewing a user’s ‘beme’ (user submitted content).
    • Beme also informs the user on two stats: how long the users content is being viewed and how many people have viewed the users content. This encourages the user to strive to continue to post content to achieve a higher view count.

      Facebook

    • Facebook provides features such as ‘like’, ‘comment’, ‘share’, ‘poke’, and various others.
    • Tagging friends, locations, photo’s, links, and others along the content to encourage users to interact and share content.
    • Facebook is all about sharing anything as apposed to Beme which is about sharing a in the moment perspective of your life.

      Snapchat

    • Snapchat lets users see who and how many people viewed your content per post, as apposed to Beme which shows total views.
    • Snapchat offers the ‘Score’ feature that displays the total number of ‘snaps’ (user submitted content) both sent and received.
    • Users are encoraged to continue chating one on one to recive badges and ‘streaks’.
Persona

Trish

Age: 24 | NYC | Fashion Intern

Recent graduate of NYU with a degree in Fashion Design. She is currently interning for a high end fashion designer and is also in charge of their social media accounts. She is looking for a quick and easy way to connect and gain reactions from their consumer base. She also has her own blog where she likes to share her love for nail art creations!

Wireframes
User Testing

Below You can find my planning, setup, questioms, and task wording.

Plan
      Session date:
    • Friday Dec. 11th
      Participants
    • 4 People fitting our ‘Sarah’ persona (2 female, 2 male)
      Session Duration:
    • 45 Minutes
Goals
  • Find out whether the “Reactions” section is discoverable and intuitive.
  • Find out whether the “Find Friends” feature is discoverable and intuitive.
  • See whether participants can successfully sign in to an existing account using current phone number login & code entry.
  • See whether participants discover they've received new reactions.
Scheduling & Environment Setup
    Participant Scheduling
  • We will be doing the recruiting in-house, threw social media and contacts to reach potential participants. Using Sarah Persona, each participant will be doing this out of the kindness of their hearts.
    Environment Setup
  • Watch sessions from the observer room or via FaceTime session.
  • Sessions will take place in studio setting, or home via FaceTime session.
  • Set the room up with a mac laptop and iPhone smart-phone.
  • 15” Laptop, with resolution set to 1440x900
  • Prototype will run on an iPhone 6 or 6s.
  • Place an icon on the computer desktop or iPhone that links directly to our prototype on the server (flinto file).
  • Use screen-sharing software to display the participant image on the observer PC screen.
  • Quicktime to record and capture the iPhone’s screen.
  • Record all parts of the session.
Research Questions & Task Wordings
    Research Questions
  • Was the process of signing into your account intuitive?
  • What did you expect to happen after you posted a beme?
  • When you posted a beme did you notice your beme over the others in the Timeline?
  • When you viewed a smile reaction did you expect what would happen?
  • When you viewed a snap reaction did you expect what would happen?
  • Would you be inclined to send a reaction after reaching a reaction?
  • Which type of reaction would you most inclined to send after reaching a reaction, if any?
    Task Wordings
  • “Follow the prompts to sign into an existing account. Account details will auto fill. You will use a phone number and your user name to log in, you will input a verification code to confirm your sign in.”
  • “Post a Beme you would cover the sensor, we will double tap for demo purposes.”
  • Find and view: a. Smile Reaction, b. Snap Reaction”
  • “Follow 2 friends from: a. Facebook, b. Contacts list.”
User Testing Findings
    High Priority Feedback
  • “There wasn’t a notification that I got entered code right” (Participant 1)
  • “I expected the back button to go to the timeline not take me to the last step I did” (Participant 3)
  • Timeline drew attention but caused confessions that led to users not scrolling or missing the “Find Friends” call to action. Two out of three users had to be instructed to scroll but then promptly noticed the call to action. (Participant 2)
  • “I wasn’t sure I could scroll down because it didn’t look like there was anything down there I needed to see.” (Participant 2)
    High Priority Changes
  • Add a green check mark when user enters a existing user name and the correct verification code. Add conformation from user for Facebook and contacts list individually when user pas on radio. Add for contrast and make some fonts larger.
  • Decision: Add more beme’s to timeline so it calls attention to scroll. Make a call to action that expands on scroll to show the rest of explore section. No need to change the “find my friends” call to action.
    Secondary Feedback
  • “I knew this was my beme right away because of the difference in the color, the time… I wasn’t sure what [message to user instead of location] was but I noticed it was different then the others slightly” (Participant 2)
  • “This exactly what I was excepting to get and I like that I don’t have to go to another screen.” (Participant 1)
  • 4/4 Found the new reactions button and reacted positivity to it.
    Secondary Changes
  • Add more contrast and animation to the message to user hat shows instead of location.
Design Changes
    Changes
  • Add a green check mark when user enters a existing user name and the correct verification code. Add conformation from user for Facebook and contacts list individually when user pass on radio.
  • Add more contrast and make type larger.
  • Add more contrast and animation to the message to user hat shows instead of location.
  • Add more beme’s to timeline so it calls attention to scroll. Make a call to action that expands on scroll to show the rest of explore section. No need to change the “find my friends” call to action.